Farewell Hype in Tokyo

It was time to make a decision. 2018 has been a year of lots of changes, growth and professionalization as photographer, and I needed a re-branding. I thought about different names and logos, but the answer was the most simple. As a photographer, I’m the brand, sot it was born josepbautista.com and the logo is inspired on my father’s company. 

This doesn’t mean Hype in Tokyo disappears completely. The adventure goes on as usual in SNS and Youtube, under the new name. The blog part won’t be so frequently updated, as it is a more photography focused site. Yet the new posts contents will be more curated and guided to offer a better experience for the reader. Youtube contents will be stronger this year hopefully, as I keep also improving my skills on the social platform. So those who have been following Hype in Tokyo until now, there’s a lot more I have to share. For those who’re new to the brand, welcome.

From hype to Josep

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